Its not just enough in today’s digital era, to create a website, and put the link on your business card, expecting everyone will show up. There are many on page Search Engine Optimization (SEO) tips that you can use to give yourself the best chance to stand out from the crowd. If you have a website administrator that carries out your administration for the site, you will have to contact them to make sure they are following these tips. All of these SEO tips are designed to help with your search engine ranking.
Optimize for Mobile Traffic
This has become a more and more important factor in your website as people use their mobile devices, and tablets to browse the internet and consume their media. Having a mobile has now become an important Google ranking factor, as Google have just rolled out a change to their algorithm that takes into account if a website is mobile friendly or not. You might be required to overhaul your website if its not mobile friendly.
You can use Google’s own tool here to checkout if your site is mobile friendly in the eyes of Google. If its not, you will have to update the theme of your website to something that is responsive. If you have a WordPress or Joomla site, then this will be easy enough with a little bit of tweaking. You can try to install a wordpress mobile plugin, but these are very unreliable. If your website is a custom built site, you will have to contact someone to carry out the modifications if you can’t do it yourself. This could prove to be costly, but is worth it for your SEO ranking ability.
What is Your Mission?
If you want people to take notice of your site then you have to have something to say. This has to be displayed properly, so you need some pages detailing what it is you actually do. You might already have some bullet points on your main page that show this, or maybe a small description, but its an about us page that will really communicate this better.
This about us page should explain your core product or service offering, and what it does or can do directly for the client who might be interested in purchasing. This type of about us page is not only useful for search engines to help them get an idea about what you do, its useful for people who aren’t yet convinced from your main page, and want some more indepth information about your business. Its this type of page that is essential if your business is something like a chiropractors, or an attorney.
You should have as an extension to your about us page a set of multiple pages demonstrating the in depth explanation about what each of the parts of your service or product does. This is another great way to signal to search engines what your business is about. Its this variety of content and keywords that will help your site rank better, and allow you to show up in the search results for as much as possible that relates to your business.
Maintaining a regular blog as an extension of your site is also a good idea if you can do that. This way you can keep your audience and the search engines up to date with what is going on in your business and the industry, and demonstrate why you are a true professional in your sector.
Easy to Reach
Your business credentials should be displayed in an easy to reach way on your website. Your phone number and email address should all be easily obtainable. You don’t want users to have to search for it, you want the visitor to be able to see it right away. You should make sure that your contact information is like this. It should be highlighted and as close to the top of your site as possible. Having a separate contact form is essential to. If people can’t get to their own email at the time they visit you page, then they can contact you via your contact form, and get your response to their email later.
Depending on what business your in, you might want to adopt live chat into your website. This is when through a small link in the bottom corner of your site, your users can reach out to you and chat via a live messaging widget to someone at your business. You will need to make sure that this is staffed by someone who can actually answer many questions. If its out of work hours these messenger widgets normally default to a basic contact form, so you can stay connected even when your office is closed for the night.