Picking the right tool to manage your social media accounts can be tricky. There are many applications that promise management, scheduling, and analysis, but what are some of the best ones that you can use? There is a range of applications that help with social media management, and they have different capabilities. Some are meant for the single user who operates a website and wants to promote themselves on social media, while others are dedicated to working with larger companies at the enterprise level.
Sprinklr is easily the biggest social media management tool of them all. Its not available to download by just anyone, they pick a qualified selection of clients to work with and their current client case shows just how exclusive they are. The are known to turn down many business that try to partner with them purely because they are not big enough. They are like the Ferrari of social management. Their clients include HTC, Microsoft, Nike and Godaddy. More than 850 well known brands work with them. They offer a full range of options including posting across facebook, twitter and linkedin, among many more. They have detailed analytics capabilities, and can easily measure engagement across the various social media platforms. The company was first started in 2008, and has since gone on to secure funding of $5 million from Battery Ventures in early March 2015.
A popular tool for regular social media users is Hootsuite. Its a social networking platform that is used to manage your social media profiles from. Its a comprehensive desktop solution that boasts over 10 million users worldwide. There are 3 versions of the software The pro version allows you to manage up to 100 social media profiles. While the enterprise solution allows for unlimited social media management. If your a small user you can access up to 3 profiles for free. This is a great way to test the software.They offer Facebook insights and Google Analytics integration. You can assign team members and set tasks and collaborate in real time with them too. Everything is managed from the dashboard interface, including scheduling of tweets or facebook posts. You can use the real time analytics to view user engagement, and study the demographics of your users too.
Crowdbooster is a tool made up of 3 parts. There are the analyze, publish, and engage functions. In the Analysis section, you can get a good understanding of how your tweets have performed in your social media account. There are four dimensions to this, with impressions, retweets, time, and @ mentions all being reportable for your analysis. The Crowdbooster interface is clean and easy to see all of these elements in one place. The publish element of Crowdbooster allows you to post to twitter or facebook. You can schedule when your messages are sent out to your followers. Its not as flexible when it comes to auto scheduling as Hootsuite, but its a decent message distribution platform for beginners. You can export your engagement data to csv, which is handy if you want to build a detailed report of your users activity. Crowdbooster offers bronze, silver, gold and platinum packages depending on your level of use. There is no free option, but the bronze package is less than $10
Socialflow is used by such well known companies as Pepsi, Billboard, and Wal-Mart. The support Facebook, Twitter, Linkedin, and google plus. Their software takes 3 approaches to users and they categorize them into marketers, publishers, and agencies. Socialflow uses real time data to enable you to publish your posts during key engagement times from your audience. You can automate your link shortening, and also integrate with Google Analytics, or Omniture. Socialflow connects directly with your existing content management systems and allows you export your content through XML, and RSS feeds. It automatically scores your content based on how likely your audience is to engage with it. This saves you the guesswork when it comes to scheduling your posts to social media. It also allows you to develop alternative revenue streams from your existing social content by providing direct sponsorship selling of facebook posts and tweets.
Sprout Social is a social media management platform that allows you to monitor your incoming message via social media, and also schedule posts in Facebook, Twitter, Google+ and Linkedin. It has a tight integration with google analytics, and also works directly with Zendesk. This makes it a great tool to manage your customer relations on your websites. You can track performance metrics for the main social media platforms, and generate a report based on engagement, demographics and distribution. It can also integrate with Salesforce to enable you to drive your customer base via social media. You can collaborate with your team, and assign tasks to each member.
The Future of Social media management
There are many more tools available to help you manage your social media presence effectively, and there doesn’t appear to be any shortage of them in development either. The Social media sphere is so packed with user engagement that companies will keep developing faster and alternative ways to engage with these platforms. As social media evolves, so will these desktop tools.